Christophe Loiron on 'Finding Mister Freedom'

Do you have 18 minutes?

Sometime in 2024, documentary filmmakers Sarah Reyes and Daniel Driensky from Exploredinary reached out. They were considering doing a small feature on the Mister Freedom® brand, to document the road to its 20-year history, and the creative process of our designs.

I’m a cave dweller and not comfortable with filmed interviews, but watched their Art Is Love: Nepal one evening… It was inspiring, and I was humbled. I realized how lucky I was that our small clothing brand had fallen under the couple’s radar. If anyone knew how to tell a story, they sure did.

They were artists, wouldn’t have a phony fashion industry angle, and were obviously real pros at mastering their creative medium (film). Didn’t hurt that they also sounded both like good humans. I dismissed my usual impostor syndrome, seized the opportunity, project was a go.

Sarah and Daniel showed up at 7161 Beverly Blvd one day of April 2024 with a small suitcase of pro gear. They did their thing for a few hours — under Joe’s watchful eye — and went back to home base, Dallas, Tx.

By Jan 2025, they had a rough cut, had called the project “Finding Mister Freedom”, and submitted it for review. I started watching it, apprehensively, assuming all they had was shot that day: one interview and some footage of MF® HQ. Well, 18 minutes later, the clever intro, the approach, the

filming, brilliant editing, the research involved in putting the narrative together, the dive into past collections, use of archive footage and photos… I cried a little. That those two had spent that much time and efforts on actually finding Mister Freedom® was just too much. And I know a thing or

two about rabbit holes.

Exploredinary’s “rough cut” is what you too can watch here, unaltered, just the way I saw it.

Now our Creative Director The Joe Greene can live for ever, on the tube.

Thank you Daniel and Sarah.

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